The Indian arm of BMW, a renowned German luxury car manufacturer, has decided to launch a facelifted version of its flagship 7 Series on April 25, 2013 in the domestic car market. The car, referred to as BMW 7 Series LCi (Life Cycle Impulse) was showcased at the Jodhpur One World charity event and was unveiled by cricketing maestro and BMW brand ambassador Sachin Tendulkar. Other prominent personalities at this special event included His Highness Maharaja Gaj Singh II of Jodhpur, actress Dia Mirza, industrialist Pawan Munjal and marketing guru Suhel Seth.
At the ceremony, Philipp von Sahr, President of BMW Group India said, “BMW is proud to be associated with His Highness Maharaja Gaj Singh II to support the Jodhpur One World Retreat and raise awareness for Indian Head Injury Foundation. This event is something very special: just like the new BMW 7 Series. As the flagship car from BMW, the new BMW 7 Series will maintain the tradition of being the most modern premium luxury sedan of our times.” In addition to the main event, an auction of Indian Treasures called ‘India Bazaar’ was also made, where industrialists Mukesh and Nita Ambani were also present. Veteran British singer Sting added musical essence to this grand event.
Many changes have been made to the existing BMW 7 series, in order to bring out the new BMW 7 Series LCi. From the outside, revised headlamps have been placed, that have square-shaped LED corona indicators. A big innovation on the design is a reformed front bumper which has altered air intake and also has air-curtain technology. At the rear, a new bumper has been fitted, which has chrome plating. The tail lights now present various shades of red in their appearance.
The international spec BMW 7 Series LCi also has 4-wheel drive and the position of xDrive on this vehicle has been changed. This badge has been shifted from the side of the vehicle to its rear. However, the Indian variant would not be getting 4-wheel drive. On the inside, design of the front seats is different from the outgoing 7 Series. Rear seats have individually adjustable backrest provision, along with head restraints. Interestingly, the car is also fitted with an optional Rear Seat Entertainment Package that includes an iDrive controller and two 9.2 inch screens.
In terms of engine power, the India-bound BMW 7 Series LCi will has the current 3 litre inline six turbo diesel motor which generates a maximum power of 258 bhp. A new 8-speed automatic transmission is present in the vehicle, which replaced the 7-speed automatic gearbox currently available in the vehicle. It is expected that the new 7 Series would again lift the benchmark in the luxury sedan category.