BMW 1 Series to make Indian debut in a couple of months

BMW 1 Series to make Indian debut in a couple of months New BMW 1 Series
author image CarTrade Editorial Team
Tuesday 25 June 2013, 22:52 PM

BMW India, the arm of well appreciated German auto maker, seems to be preparing for the launch of its 1 Series hatchback in the domestic auto market. It must be noted that the auto maker has already created a buzz in the print media and in cyber space as well. A marketing campaign was also designed by BMW India through which it asked few questions from the audience and ten lucky winners were provided with a chance to embark on an all paid trip to Germany.

BMW 1 Series to make Indian debut in a couple of months

Sources close to the development process stated that the BMW 1 Series will be the most economical car from the BMW in India and is expected to deliver a stiff competition to the recently introduced Mercedes-Benz A-Class. It must be noted that A-Class has performed fairly well in the market with over 400 bookings within just 10 days of its official launch. These sales figures are expected to force BMW pre-pone the launch of BMW 1 Series in the Indian auto market as earlier the auto maker was planning to introduce the premium hatchback somewhere in September 2013.

A thing to note here is that the BMW 1 Series will be brought through Completely Knocked Down (CKD) route and will be then assembled at its Chennai unit. Sources further said that the Indian buyers will be offered with a five-door model with five engine options, namely three diesel and two petrol. Also, there is a probability that the brand with three pointed star may introduce a new model in the same segment to compete against the likes of 1 Series. Reportedly, the entry level premium car segment is gearing up with a number of new launches, despite the slowdown in Indian auto market. However, the price of 2013 BMW 1 Series has not be revealed yet for the Indian market, but individuals close to the process stated that its tag will range close to that of A-Class.

Popular cars
Upcoming cars
  • BMW X7
    BMW X7
    • 98.9 lakhs
    • Ex-showroom, Delhi
  • BMW X1
    BMW X1
    • 35.2 - 45.7 lakhs
    • Ex-showroom, Delhi
  • BMW 3 Series GT
    BMW 3 Series GT
    • 47.7 - 50.7 lakhs
    • Ex-showroom, Delhi
  • BMW 7 Series
    BMW 7 Series
    • 1.22 - 2.43 Crores
    • Ex-showroom, Delhi
  • BMW X3
    BMW X3
    • 49.99 - 58.8 lakhs
    • Ex-showroom, Delhi
  • BMW 5 Series
    BMW 5 Series
    • 52 - 66.2 lakhs
    • Ex-showroom, Delhi