The progress of Ford brand has been noticeably good in the past decade. With models like Figo, EcoSport, Fiesta, Classic and Endeavour successfully making their niche in the Indian automobile market, the company has emerged as one of the favourite car brands among domestic customers and car enthusiasts. Interestingly, Ford Figo is counted among the much favoured hatchbacks, which have gathered several accolades from critics. It is one of the best sellers for the auto company and as such, so far, over 3,00,000 units have already been sold out in the market. As per the latest statistics revealed by the auto company, interestingly, 'Every five minutes, a family welcomes a Ford Figo home'. This is certainly a commendable performance by this small hatchback. Ford Figo is highly affordable, offers best-in-class air conditioner, best-in-class boot space and first-in-class Bluetooth connectivity.
This hatchback has been offered in both – petrol and diesel engine options in the Indian auto market. The petrol variant is equipped with a 1.2-litre Duratec petrol engine that churns out a power output of up to 69 bhp and torque of up to 102 Nm. Whereas the diesel version is powered by a 1.4-litre Duratorq diesel engine, which can produce a power output of up to 67 bhp and peak torque of 160 Nm at fairly low 2000 rpm. It must be noted that both of these engines are fuel efficient as they offer more kilometre run for every litre of fuel consumed. The price of this hatchback ranges between Rs. 3.97 lakh and Rs. 6.14 lakh. Looking at this range, it can be easily said that Figo marks a high affordability to customers who are looking to purchase a new compact car for city drive.
When Ford EcoSport was launched in the market, the auto maker had lot of expectations from this compact SUV vehicle. Interestingly, the response was quite astonishing and sales reveal that it has emerged as one of the best selling vehicles for the American auto company. Customers and car enthusiasts have relished this compact SUV and many companies are now in a fit to create new opportunities in the market for their models as well. The price range of this utility vehicle lies between Rs. 5.82 lakh and Rs. 8.66 lakh. Due to its high demand in the market, the auto maker has already introduced 10 variants of this car model.
EcoSport comes with a ground clearance of 200 mm, which easily allows this vehicle to overcome bumps on uneven roads. When added with 550 mm water wading capacity, this model is ever ready to handle most challenging road surfaces. This vehicle comes with hill launch assist to travel up the inclined road surfaces with absolute ease. However, this function is available only in versions with automatic transmission. Higher seating arrangement allows driver to have a good view of the road. Also, decent acceleration and pick-up aspects have made EcoSport very popular among customers.
Ford Fiesta has proved to be a feast for auto enthusiasts due to its superior looks and high utility features. Currently, there are six variants of this sedan being offered in the Indian auto market. The price of its base variant starts from Rs. 7.46 lakh while top-end variant comes at Rs. 10.3 lakh. Notably, both petrol and diesel versions of this sedan are available in the market. This sedan features cruise control and advanced voice controls. Its exteriors feature a lavish kinetic design that gives out a perpetual sense of energy. The fuel efficiency of this sedan is quite high as the petrol and diesel versions returns up to 16.86 kmpl and 23.5 kmpl, respectively. The highlights of this car include an ultra high strength boron steel safety capsule, Anti-lock Braking System (ABS) and Electronic Brake-force Distribution (EBD) and dual airbags.
Other vehicles like Ford Classic and Ford Endeavour have also got good response in the Indian automobile market. Especially, Classic has been able to a carve a special niche in hearts of customers and car enthusiasts who love to drive highly fuel efficient sedan. As such, as per claims made by the auto company, Classic offers an impressive mileage of up to 32.38 kmpl.
