Bajaj Mulling Over its Ultra Cheap Car Project

author image Satish Kalepu
Saturday 15 August 2009, 00:00 AM

Bajaj had announced that it will introduce its ultra cheap car in the Indian market, soon after the Nano was launched. The car is coded as ULC and a feasibility study is underway to study the economic and technical feasibility of such a project in India.

‘‘The techno-economic feasibility for the passenger 4-wheeler will be evaluated by Bajaj-Renault-Nissan for a final decision, leading to firming up of the co-operation parameters among partners and a suitable JV agreement,’’ according to the company.

Bajaj will build this car in association with Nissan and Renault in India. The USP for selling this car will be its fuel economy as Bajaj promised that this car will deliver the best mileage, exceeding any other small car in the country and will be the most fuel efficient car in India. It stated the emphasis will be on the fuel economy and not the car's price. The car will be built at Bajaj’s Chakan plant near Pune with an initial capacity of producing 250,000 units annually.

Bajaj is also revamping the car's design which was originally designed by Renault. The new design will take into consideration aerodynamic aspect and other features that will enable car to deliver better mileage.

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