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      Bajaj launches new ad campaign listing reasons for 'not buying' its Discover 125

      CarTrade Editorial Team

      CarTrade Editorial Team

      O&M, the advertising agency that handles Bajaj Auto's portfolio, has come up a series of advertisements that cleverly brings the advantages of Discover 125 to the fore. Three of the advertisements aired by the company show people talking about the reasons they decided to 'not buy' the popular motorcycle.

      In the first ad, a young man is forced to buy a different bike as his father is against a bike that could reach 'high speeds' easily. The second 'episode' of the series of Television Commercials (TVCs) features a newly married girl says she herself objected when her husband was opting for the Discover 125. Her reason was that her husband should not ride a bike with 'high pick-up' as he did not have to impress anyone now. The latest in this list includes a young corporate executive who himself decides against buying the Discover 125 as its 'powerful engine' may lead his superior to infer that the youngster wanted to move ahead of him in the corporate ladder.

       

      Bajaj launches new ad campaign listing reasons for 'not buying' its Discover 125
       

      All three advertisements show that the buyers eventually chose a Chalta Hai bike instead of the powerful and faster Discover 125 that has excellent pick-up. This ad campaign clearly has innovativeness at its core, allowing Bajaj Auto to highlight the three most important attributes of its 1255 cc Discover in a unique manner.

      Creative advertisements have become common in the two wheeler industry. Companies now follow unprecedented approaches instead of the run-of-the-mill ads that talk only about the specifications and features of the vehicle, which the public hardly remembers. Hero MotoCorp had recently launched a campaign featuring kids, a unique advertisement that helped the manufacturer in establishing credibility for its brand as well as for selling bikes. Such campaigns stay longer in the minds of the viewers and target audience and establish the manufacturer's reputation as an out-of-the-box thinker.

      Bajaj