Bajaj Auto has launched the new Discover 150 in the Indian market triggering a possible price war in 150cc bike segment. The new Discover 150 has been launched at a price tag of Rs. 46,000 (ex-showroom, Delhi) with a tagline “More Excitement per Litre.” The bike is BS III compliant and is powered by 150cc DTS-i engine that generates 13ps @ 7500 rpm and a maximum torque of 12.75 Nm @ 5500 rpm. Bajaj claims that the bike delivers fuel efficiency of 65kmpl with its new engine strapped with 5-speed manual speed box.
The new Discover 150 comes with attractive features like electric start, Nitrox suspension, disc brake and wider rear tyres. According to S Sridhar, Bajaj Auto chief executive officer (two-wheelers), Bajaj Auto had set a target of selling 3.6 million two-wheelers in a year with Discover brand alone contributing more than one million units. It will also increase its production from 275,000 vehicles a month to 3,00,000 a month.
“There will be some cannibalisation within our own brands with the new launch. But the customer base will remain intact,” Sridhar said. Bajaj is also planning to launch exchange schemes and dealer promotions with the launch of its new bike.
