Bajaj Auto reported capturing 9 percent of market share in two-wheeler segment inching into the territory of Hero Honda, as per the figures of quarter ended June 2010. Its market share went from 25 percent to 34 percent during April – June 2010 while Hero Honda’s share dropped from 56 percent to 47 percent during the same period.
Bajaj Discover has emerged as the new leader in its segment taking over Hero Honda Passion but still trails Hero Honda Splendour. According to S Sridhar, Bajaj Auto’s CEO, if Discover carries the same momentum over the next quarter it will take over Splendour as well in next three months.
Bajaj also plans to win 70 percent of its sales from the overseas market challenging Honda in international markets such as Africa, Asia and Latin America. Currently 30 percent of the total sales of Bajaj Auto come from export markets.
