Auto makers coming up with freebies and goodies in March to lure buyers

Auto makers coming up with freebies and goodies in March to lure buyers
author image CarTrade Editorial Team
Thursday 21 March 2013, 12:03 PM

Several major auto makers of the Indian auto market are offering massive discounts on their flagship models, in order to record a boost in sales. Individuals planning to buy a new model will be enticed by a number of luring offers at the moment. Starting the bandwagon, the German auto maker Volkswagen has appeared in the limelight with an innovative discount, which is said to be for the first time in the auto market. As per the offer, individuals need to bring their old car with Rs. 1 and they can then drive home an all new Vento sedan.

Auto makers coming up with freebies and goodies in March to lure buyers

On the other hand, the Japanese auto maker Nissan has been offering low EMI on its several models. Individuals looking to buy a new Skoda should look for a new Rapid sedan, which is currently available at a special EMI of Rs. 8,999. The country’s largest auto maker by revenue, Tata Motors is offering 60 per cent of the purchase price of Manza sedan to its potential customers after a span of three years, if they wish to sell their car. The American auto maker, Chevrolet has also appeared on the stage with its premium hatchback Beat as the company is offering freebies worth Rs. 38,000 on the model.

Auto makers coming up with freebies and goodies in March to lure buyers.

Amid all these auto makers, India’s largest passenger car maker Maruti Suzuki India Limited is also selling its Estilo hatchback at a price of Rs. 3.4 lakh and offering freebies worth Rs. 40,000 on its Multi Purpose Vehicle (MPV) Ertiga. Another Japanese auto maker Toyota is also striving hard to lure a number of buyers across the stand of Innova with an EMI of Rs. 14,999 and exchange bonus worth Rs. 20,000. It must be noted that March has always been known as the best month to boost sales of cars in the Indian auto market. The auto sector has already witnessed a fall of 25.7 per cent in February 2013, which appeared as the biggest dip in the last 12 years. Owing to this, the car makers are offering significant discounts to witness a surge in their sales.

Interestingly, a number of auto makers end their financial year on March 31 and therefore, the dealers and sales personnel of the auto companies strive hard to reach their incentives and bonus during the month. Following this, buyers also comes in market during March 2013 to experience a number of fair deals. Along with making incentives, a number of dealers also look March to clear their inventories before the end of financial year. Industry experts are also of a view that besides receiving a number of interesting deals from the auto companies, buyers can also enjoy other benefits during the month, like they can bargain for floor mats, steering cover and a music system, which might also come completely free in their new car.

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