Audi Overtakes Mercedes Internationally

Monday 12 April 2010, 00:00 AM by Payal Pathak

BMW India is the market leader in the Indian market as the most popular luxury car maker. It surpassed Mercedes as the leading auto maker in India last year when its domestic sales exceeded that of Mercedes. In the international market as well BMW still holds the leading place but there is change in position two and three globally. Audi has emerged as the market leader in the international market. Audi sold 264,100 units globally between January and March while Mercedes recorded sale of 248,500 units in the same period.

The new quarterly sales result is a company record for Audi, and a straight 25.9 percent increase over the same period last year. Its other major rival BMW has not released its first quarter sales report. BMW had been the international market leader in 2009 followed by Mercedes and Audi finished third. Now Mercedes takes the third place

“We expect continued growth compared to last year in the second quarter of 2010.”said Audi sales chief, Peter Schwarzenbauer. Audi is reportedly spending €7.3 billion to bring eight new models to its audience by 2015.

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