Audi Launches New Internet Brand Identity

author image Rishi
Saturday 13 June 2009, 00:00 AM

Audi launched its new website in India - audi.in - where the company reintroduced itself to its customers in the country. The new website has been specifically designed keeping in mind customers demands and navigation patterns.

“Driven by our philosophy of 'Vorsprung durch Technik', the website team set its goals high. One can clearly see the inspiration by the design success of the Audi models. The website’s target-oriented navigation allows users to dive into the topic of their choice and focus on relevant information while remaining just a click away at all times from their starting point. The new website aims to set a long-term benchmark in the automotive industry”, said Benoit Tiers, managing director Audi India.

The new website dazzles the visitors with its emotion packed design and all the detailed technical specifications simplified for its visitors. Even the old website attracted many visitors but the new one aims to increase the visit duration as well.

Audi is competing with BMW and Mercedes in India to grab a larger market share. BMW has already surpassed Mercedes sales figures in India and is India’s top most luxury car seller. Audi will also bring new models to India and increase its product portfolio. All the current models from Audi are available on the new website along with their detailed specifications.

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