Audi India unveiled its eagerly-awaited A3 sedan at Expo

Audi India unveiled its eagerly-awaited A3 sedan at Expo New Audi A3
author image CarTrade Editorial Team
Monday 10 February 2014, 10:55 AM

Audi India unveiled its eagerly-awaited sedan, the Audi A3, in India during the 2014 Delhi Auto Expo. But the company said the formal launch of the car is still a few months away and plans to put formally their latest sedan on sale by mid-2014. Set to be the German luxury car manufacturer's most affordable model in its Indian line-up, the company is yet to give any price range for the new vehicle. For now, it is their compact SUV, the Audi Q3 S, that does the duty of being the cheapest Audi available in India at Rs 24.99 lakh.

Audi India unveiled its eagerly-awaited A3 sedan at Expo

Audi cars make-up for about 2 per cent share in the country's domestic luxury cars market. And the company seems to be on a roll in terms of growth it has witnessed here; they sold 10,002 units in 2013, an increase of about 11 per cent over the previous year. The company also opened 11 new dealerships last year. Audi India's head Joe King said that they will continue to work hard on their network expansion strategy, and intend to increase their network to 40 dealerships by the end of this year.

Audi AG Vice President (Overseas Sales) Terence Johnson also spoke about the growth of Indian luxury car market, and said that the sector is growing at about 7 per cent, which is a good growth but not huge. He expects the sector to grow at a rate of 5-7 per cent this year in India, but believes a growth of over 10 per cent will do wonders.

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