The luxury car segment of Indian market has performed really well in recent times even as players in passenger vehicle vertical have struggled to stay afloat. Companies like Mercedes-Benz, BMW and Audi have led activities in India, clocking good sales figures. Bavaria based automobile giant Audi, known for its stylish cars throughout the globe, recently released statistics for the January-November period in 2013. According to these statistics, the German firm recorded a growth of over 13 per cent in sales, clocking a figure of 9146 units. Industry experts have lauded Audi for its performance in the Indian market, praising its selection of models and marketing strategy. During the January-November period in 2012, the brand with four rings registered sales figures of 8072 units whereas the same statistic for the corresponding period in 2013 is 9146. Incredibly, Audi has managed to cross its entire sales for 2012 by November in 2013, something that is quite impressive.
Sources close to this development have claimed that officials from the firm are really happy with this performance. Industry experts feel that Audi would be looking forward to continue this in coming years. Joe King, Head of Audi India, commented on this achievement, speaking about the firm's performance despite adversities in the market. "Despite challenging market conditions, we closed the first eleven months with higher sales than the whole of 2012. We are well on track to reach our target of selling 10,000 cars this year,” he was quoted as saying.
If one takes a closer look then there is a clear strategy in place that has propelled Audi to such heights within a short span of time. This brand has employed smart marketing tactics in order to attract buyers. It has also worked hard on improving the after-sales service network, which is a critical factor in customer retention in India. Due to the proficiency of after-sales service outlets, the car maker has established a connection with consumers. Another thing that has worked for Audi is the rough phase Mercedes-Benz had been going through in the recent past. Currently, the brand sells a number of models in India, such as A4, A6, A8L, A7 Sportback, Q3 S, Q3, RS 5 Coupe, TT Coupe, R8, R8 Spyder and R8 V10.
According to reports, Audi had set itself a target of selling 10000 units in 2013, something that it, in all likelihood, will be able to achieve. Experts feel that it is going to be a superb feat if the firm will be able to clock 10000 units. Luxury car makers in India have been quite intelligent in their approach to challenges posed by the market. Sensing the need to attract price sensitive buyers in the country, firms launched low-cost vehicles in India, a ploy that has clearly turned out to be quite effective. Mercedes-Benz, another firm that has enjoyed a great 2013, achieved great success with A-Class and B-Class models. Seeing the success of these cars, BMW and Audi introduced 1 Series and Q3 S, respectively.
