Audi India posted a 39 per cent growth in sales in January 2012 as compared to the same month in 2011. The company was successful in selling a total of 667 units in the first month of the year, whereas it had sold 480 vehicles the previous year. With the Indian luxury car market set to grow, the German manufacturer is aiming to increase sales by 45 per cent in 2012 on Year-over-Year basis. The company had exceeded its sales target in 2011, rolling out a total of 5511 units, registering an 84 per cent growth rate.
On its sales growth, Michael Perschke, Audi India Head, commented, "2011 was an exceptional year in the history of Audi India. Further, we are pleased to announce that Audi has continued this successful performance in January 2012. Despite the current market condition, we aim to sell 8000 cars in India in 2012 and with the new year beginning on a strong note, we are confident of achieving this target.”
The manufacturer believes that the strong brand name of the company in the domestic market has helped it gain many loyal customers. Looking to expand its Indian portfolio, the manufacturer will be launching two new cars in the domestic market. Audi TT is expected to hit the roads in the first quarter of this year, while the Audi Q3 will be rolled out soon afterwards. The company will also open new dealerships at Nagpur, Coimbatore, Delhi West and South Mumbai this year in order to reach out to a larger demographic.
