Audi has been one of the most preferred brands in the Indian luxury vehicles segment. As of now, the German carmaker has been holding about 34% market share in India's luxury car segment, and now the company aims on doubling its growth this year. Speaking more on the occasion, Joe King, Head of Audi India, said, “This year, the market is expected to grow by six to seven per cent. We expect to clock double digit growth during the current year.”
The upcoming lineup for this year is expected to aid the brand to reach out to its expected target. Adding further King said, “The expected double digit growth is backed by the launch of more models. We plan to introduce ten new products during the year.” Currently, Audi India has 18 models in the country, the split is evenly balanced between sedans (A series) and SUVs (Q series). Some of the existing models would be refreshed, he said. With production facility at Aurangabad shared with Skoda, the production capacity on one-shift operation is 14,000 units per annum.
Last year, total sales of luxury cars were 32,000 units including 10,851 units of Audi. "If needed, we will start second shift and we have that flexibility", King said. He also said that introduction of the GST would boost the luxury car market in the country. Audi India launched its first used car outlet 'Audi Approved Plus' in the city.
Source: PTI
