Audi attracts women buyers in India

Monday 21 February 2011, 00:00 AM by Vikas Yogi

Audi India, one of the key luxury car makers in the Indian market, seems to have managed to catch women's fancy in the Indian market. Indeed, a good portion of Audi buyers in the country are women. Recently, at the launching ceremony of Audi A8L, Actress Minisha Lamba admitted that she admires Audi TT Coupe and she is one among the Indian women who would love to own an Audi TT Coupe. It is to be mentioned here that many prominent women have already bought the Audi TT in India.

Audi attracts women buyers in India | CarTrade.com

According to a statement given by Mr. Michael Perschke, Head, Audi India, “What is surprising is that a good number of sports cars — R8 and Audi TT (the latter with over 60-70 bookings) – are being purchased by women in India. That shows women too love to drive luxury cars, particularly sporty ones.”

At the same time, Audi remains bullish on the Indian market. In a recent statement given to Business Line, Mr Perschke said, “The Indian automotive business is showing some signs of correction due to various factors, including higher interest rates. But this does not deter us, as we feel that we will be able to replicate last year's record growth this year too as we launch some more models into the country.”

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