Audi aims to leave behind BMW and Mercedes Benz in India by 2015

Monday 12 December 2011, 11:03 AM by Vikas Yogi

The battle for the top spot in the luxury car segment in the Indian market is getting more and more intense with top three luxury car maker in the country aggressively working to top the sales charts. While BMW is busy in aggressive expansion of its India portfolio so that top position can be maintained, Mercedes Benz is looking forward to regain the top spot lost in the hand of BMW about two year back.

However, the real work is going on somewhere else. Audi India, the third largest luxury car seller in the Indian auto market, has been appeared as the fastest growing car maker in the luxury segment, in last one year. The company eyes to topple its German arch rival Mercedes Benz in next two years, with aim of becoming the top luxury car maker in the Indian market by year 2014-15.

In a recent statement, Audi India Head, Mr. Michael Perschke said, "The target to reach the second position in two years is achievable. We take that as a challenge. We would look at leadership by 2015. Next year we're competing in a new segment (with the Q3 – compact SUV) and stepping up our operations. We're the fastest growing within the Volkswagen Group.”

Next year, Audi India is aiming to register a 50 percent surge in its sales by achieving a sales figure of 7,500 units. The company is rapidly expanding its Indian portfolio and will soon roll-out higher volume driving models like sedan Audi A3 and compact luxury Sports Utility Vehicle Audi Q3.

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