German luxury automobile brand Audi currently occupies the third position in the Indian luxury market, after compatriots Mercedes and BMW. In view of ramping up the competion, it is now planning to introduce a new A8 in the Indian market by the end of this year. The company is aiming at 30 percent market share in luxury segment in India in next one year and is is also expanding its dealerships to 18 which is currently 10.
“Audi is looking at increasing our market share as well as focusing on profitability and by 2011, the car maker targets around 30% share in the Indian market,” said Micheal Perschke, Audi India Head. He added that Audi expects a huge growth coming from the metros as well as Tier II cities.”
Audi has so far sold 1876 units in India in the current year and aims to sells another 1000 unit before the end of this year. It sold 250 cars in August 2010 against 171 units last year, registering an impressive 46 percent sales growth. Perschke also stated Audi is hoping for a 45 percent growth next year with new showrooms opening in Indore, Surat and Lucknow.
