Audi India plans to introduce its new model Audi A7 in the Indian market next year. Audi is currently the third largest player in the luxury car segment trailing Mercedes and BMW India. It revealed the Audi A7 model last month but the car will be commercially available only by mid-2011 and is expected to be priced at Rs. 65 lakh. “We are looking very seriously for the A7. We will do a market research and evaluate its demand in the country,” Michael Perschke, Audi India Head had said earlier in an interview.
Now Audi India is on an expansion spree and intends to take over Mercedes and BMW by 2015. Audi is also expanding its production capacity to 3000 units next year and is gearing up to venture into the used-car business. Audi already has its pre-owned car business in Europe under the brand name ‘Audi Plus.’ "Seeing the demand that we are having for our products, I think that we will have to start the second shift at our plant. Our production from the plant will be exceeding 3,000 units next year," said Perschke. "We will also launch a completely new A8 and a 4.2 litre TDI version of Q7. These two cars will be imported," he added.
Audi currently assembles its models like A4, A6, and SUV Q5 at its Aurangabad facility and expects to produce approximately 2000 units this year.
