Audi A3 to enter Indian auto market in first quarter of 2014

Audi, the well appreciated German luxury car maker, has started the manufacturing of 2014 A3 sedan at its Ingolstadt based production facility in Gyor, Hungary. Interestingly, this model is scheduled to be launched in the Indian auto market somewhere in the first quarter of 2014 calender year. Reportedly, this model made its debut at the Shanghai Motor Show in April 2013 and happens to be the most affordable sedan from Audi on the global platform.

The new generation model of A3 sedan is currently put to sale in the German auto market and is anticipated to soon mark presence in other European markets by the end of 2013. Coming to the technical configuration of the new Audi A3, the model comes equipped with a 1.4 litre petrol engine, which has the potential to churn out a maximum power of 140 bhp, along with a highest torque of 250 Nm. Besides, a 1.8 litre petrol engine is present on the cards of the Audi, which will deliver a power output of 180 bhp with the same level of torque. Introduction of a 2.0 litre turbo diesel engine is also highly expected by the industry experts, which will develop a 150 bhp of peak power and 320 Nm of maximum torque.

In order to channelise the power produced to the wheels of Audi A3, either a manual six-speed gearbox or a S-Tronic transmission system is expected to be packed within the model. Like other models of the same series, the new A3 sedan is anticipated to house a new Modular Infotainment System (MIB), Audi phone box, a high resolution 7-inch touch screen. Adding to the likes of model, it will come packed with a 705 W Bang & Olufsen audio system as a part of standard accessory.

Industry experts are of a view that the model will be introduced as a Completely Built Unit (CBU) in the initial phase. Depending on the success of the model, Audi India will then start the local assembly of this entry level sedan. It must be noted that the new Audi A3 sedan will be pitched under the currently offered A4 model. Post launch, the new sedan will deliver a stiff competition to the leader of premium entry level sedan segment, Mercedes-Benz CLA, which is also offered in a price bracket of Rs. 25 and Rs. 30 lakh.