Audi A3 to come via CKD route, launch expected by festive season

Monday 07 April 2014, 17:26 PM by

Audi will be launching its entry level sedan A3 in India as a completely knocked down unit. This will help the car maker to keep the price affordable. Assembling will be done at the company’s manufacturing unit in India. The company is expected to launch new A3 sedan in India during festive season. Besides this, Audi will also offer the performance-oriented variant of A3, S3 in the domestic market. With an expected price of below Rs 25 lakh, this would be the cheapest offering from Audi in India. The low priced sedan will help Audi to fuel sales in the entry level premium sedan segment. Audi has already done extremely well in calendar year 2013 and FY 2013-2014 at 10,002 units and 10,126 units respectively. In March 2014, Audi posted best ever monthly sales at 1404 units and highest ever quarterly sales at 2740 units.

Audi A3 to come via CKD route, launch expected by festive season |
Audi A3 to come via CKD route, launch expected by festive season

Test mules of the sedan have also been spotted at various occasions in different cities in India. Audi A3 will weigh around 1250 kgs and will come with a capacious boot space of 425 litres. Audi will proffer A3 available in petrol version, a diesel variant could also be offered. The petrol version will come in two engine options, a 1.4 litre TFSI gasoline engine and a 1.8 litre TFSI engine. The 1.4 litre TSFI motor is capable of engendering a top power of 138 Bhp and the 1.8 litre TSFI motor generates a peak power output of 177 Bhp. If Audi rolls out a diesel variant, it could come with a 2.0 litre TDi powertrain pumping out pinnacle power of 150 Hp and top torque of 320 Nm. Power will be transmitted to the front wheels through a six speed manual transmission, a 7-speed S-Tronic gearbox will also be offered.

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