Audi India, the domestic arm of German luxury car maker, seems all prepared to start the local production of its flagship compact Sports Utility Vehicle (SUV) Q3 in the domestic market. Sources close to the development process have stated that the company will start this process in a couple of months. Reportedly, the auto maker will be assembling the compact SUV at its Aurangabad unit, which has been running from quite a time now.
While expressing his views on this move, the Head of Audi India, Michael Perschke said that the auto maker is expected to reduce the price of its Q3 model, which will surely attract a large section of the society. He further said, “Today we start at Rs 27.7 lakh. But if we could bring that to around the `25 lakh, I draw in those who intend to buy a Rs 20-22 lakh car — hatch or sedan, cars like the (Chevy) Captiva, (Honda) CRV, (Renault) Koleos, (Mitsubishi) Outlander. That would mean someone considering spending Rs 18-19 lakh has an EMI in mind. For a fraction more of the EMI, he can buy a proper Audi.
Industry experts are of a view that Audi India has not introduced any premium hatchback in the country as of now, like its German counterpart Mercedes-Benz, and are just banking on its premium sedans and SUVs. Speaking on this, Perschke said that the auto maker is likely to introduce its A3 Sportsback, post the launch of A3 Sedan, but “More as a niche than a volume product.” The launch of a new model will surely entice the Indian audience and will also help the German auto maker is further consolidating its position in the market.