British luxury sports car manufacturer Aston Martin, recently earned the title of 'UK's coolest brand', owing to its victory in an international competition. Based in Gaydon, Warwickshire, Aston Martin grabbed the coveted accolade for the fifth time in last six years. The British car brand competed against companies like Apple, Rolex and Google. The panel of judges, who rated these brands included, what was being termed as, 36 'influencers'. Moreover, 2,000 British locals were asked to cast votes in favour of their favourite brand.
Chairman of CoolBrands Council and Chief Executive of the centre for Brand Analysis, Stephen Cheliotis said, 'Smooth, sexy and sophisticated; British built, high quality and hand finished, let’s be honest, young or old, male or female, opinion former or British public, who wouldn’t aspire to own what is truly the coolest car on the road. Number one in five of the last six years, this British icon is truly the coolest of the cool'.
Aston Martin has undergone several ups and downs in the past ten years, however, against all odds, it emerged as a premium global car manufacturer. The company started off as a small scale car maker and today, it is one of the world's leading car brands. Aston Martin is known for its wide range of models such as One-77 super car, V12 Zagato, Cygnet luxury city car, the Vantage range, new Virage, DB9, DBS and Rapide. Aston Martin range of cars gained a desirable platform at the Frankfurt Auto Show this year. Aston Martin DBS Carbon series was showcased at the popular automobile show.
Aston Martin is a global name and represents a network of 136 dealers in 42 countries. The company's recent ventures involve new dealership openings in Istanbul, Turkey, Las Vegas, United States of America and Mumbai, India. Aston Martin continues to thrive towards innovation and change, without losing on its core values that makes it the coolest brand in U.K.
