Aspects for Tata Motors to work on towards making Nano an alluring choice for Indian consumers

Tuesday 06 November 2012, 11:13 AM by

When its comes to 'the world's cheapest car in production' - Tata Nano, Indian car enthusiasts are still quite sceptical and leery. Regardless of numerous claims from Tata Motors and testimonies received from proud owners of Nano regarding its robustness and respectable safety aspects, domestic four-wheeler audience remain possessed with a cloud of uncertainty. At present, Nano's price is similar to the Yamaha's sport bike R15 in the country.

Aspects for Tata Motors to work on towards making Nano an alluring choice for Indian consumers  | CarTrade.com
Aspects for Tata Motors to work on towards making Nano

The Tata Nano is a small entry-level car and considered ideal for routine city driving due to its ultra compact size, and an incredible fuel efficiency. However, the car falls on some serious aspects, such as its lack of boot space, high Noise, Vibration and Harshness (NVH) levels and a music system.

Tata Motors unveiled the Nano to the worldwide audience and media at the 2008 New Delhi Auto Expo, before launching the car in Indian passenger car market in 2009. Targeting the core Indian audience, Nano delivers ample space for a small family and has been built around a central idea of accommodating five persons with utmost ease. However, the quality of the interior cabin seems a little out of character and definitely leaves a great room for further improvement.

Coming to the NVH levels rating, Tata Nano leaves a lot to be desired and is a serious concern for Tata Motors. The less than ordinary high NVH levels are testified to be annoying for both driver and other occupants of the Nano. Therefore, in order to make Nano an enticing product among the Indian car enthusiasts, Tata Motors has some stern revision to do in terms of decreasing NVH levels.

Further, domestic car lovers have greatly missed a good audio and music system in Tata Nano. Evidently, Indian drivers are popular regarding their penchant for good music and love to drive with a soothing musical ambience. Another noteworthy demerit in Tata Nano is its poor quality AC, which leaves another aspect for the company to work on. Thus, a state-of-the-art and economical music system compatible with USB support and efficient AC system could prove a deadly combination towards luring the Indian car aficionados towards Tata Motors' retail outlets.

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