Ashok Leyland Stile to set new standards in MPV segment

Ashok Leyland Stile to set new standards in MPV segment New Ashok Leyland Stile
author image CarTrade Editorial Team
Friday 19 July 2013, 11:45 AM

Ashok Leyland, the country's one of the leading commercial vehicle makers, has revealed the its Stile Multi Purpose Vehicle (MPV) in the Indian auto market. The reveal of a new model has marked the presence of Ashok Leyland in the passenger vehicle segment of the Indian market. In terms of looks, the Ashok Leyland Stile MPV is quite similar to that of Evalia, on which it has been based; however minor refinements have been made. Reportedly, this new MPV has been developed by a joint agreement between the Nissan Motor Company and Ashok Leyland.

Ashok Leyland Stile to set new standards in MPV segment

Expressing his views on the partnership, the Chief Executive Officer and Chairman of Nissan-Renault Alliance, Carlos Ghosn was quoted as saying, “This collaboration has accelerated Ashok Leyland sales and increased Nissan's economies of scale - while providing customers with unique products specifically tailored to Indian preferences.”

Hinduja added that apart from Stile, the company also plans to soon bring a passenger carrier version of 'Dost' in the country. “Also, we will have a third product named 'Partner' in the 4-6 tonne category. These will complete our range of commercial vehicles from the light to heavy and medium segments. As of now, our focus is on the commercial vehicles and we want to be among the top global players in the commercial vehicles segment,” Hinduja further stated.

“With Stile, Ashok Leyland is entering into a new vehicle segment, and our confidence with Stile stems from our confidence in the strength of our combined teams in Nissan and Ashok Leyland,” said Dheeraj G Hinduja, the Chairman of Ashok Leyland. Industry experts are of a view that Stile will gel and synchronise well with the current demands of the Indian customer, just like its first light commercial vehicle 'Dost'.

Speaking on current condition of the market, he said that the Indian industry seems to be quite challenging as of now and therefore, the company is planning to adopt cost efficiency measures. Reportedly, Ashok Leyland Stile is designed to easily accommodate 7-8 people, which is expected to make it one of the prominent transport in rural and urban areas of the country.

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