The Regional Transport Office (RTO) of Andheri, Mumbai has crafted a one-of-a-kind campaign to imbibe sense of politeness and altruism among the rowdy taxi cab and auto rickshaw drivers in the metropolitan. The RTO's campaign to teach benevolence to 'rickshaw-wallahs' is aptly called 'I am changing, Mumbai is changing..” has been planned to begin from February 19, 2013. Hence, the foul mouthed and raucous taxi drivers could soon become a history in Mumbai, thanks the RTO's thoughtful new drive. Further, as many as 400 to 500 drivers are anticipated to be engaged in the first of many counselling sessions at Keshav Gore Hall, Goregoan (West), Mumbai.
Informing about the 'I am changing, Mumbai is changing..' campaign, Bharat Kalaskar, Deputy Regional Transport Officer, Borivli, was quoted as saying, “In the first phase, auto and taxi drivers will be counselled to interact politely with commuters. Drivers will be given campaign stickers to put on their autos and taxis and a travel guide to keep in their vehicle. In the next phase, we want to sensitise pedestrians, two and four wheelers also.”
In the initial phase, the RTO Andheri has planned to organise 125 counselling and training sessions at taxi cab and auto rickshaw stands, located between Bandra and Dahisar regions. Speaking on the scope and process of the drive, Kalaskar added, “The campaign is being held to address various problems such as road traffic congestion and wrong parking and also to instil road discipline among citizens.”
Commenting on the massive learning opportunity, Thampi Kurien, General Secretary (GS), Mumbai Rickshaw men’s Union, was quoted as saying, “This session will give us an opportunity to interact with those officials whom we rarely get to meet.”