Bharti Airtel, the country's largest telecommunications company and the title sponsor of the 2012 Formula One Airtel Indian Grand Prix, launched an innovative contest called 'Join Our Pit Crew' in Mumbai on September 21, 2012. The contest is Airtel's initiative towards the build up of the most expensive sport in the world, which is scheduled to be held at Buddh International Circuit near New Delhi from October 28-30, 2012. With the interesting concept, the company is looking to up the excitement towards the Indian edition of the nerve wrenching global motor sport.
The 'Join Our Pit Crew' contest is a first-of-its-kind concept in the world scene and entitles one extremely lucky Formula One fan with a once in a lifetime opportunity to spend three days as a pit crew member and witness the excitement in a pit with his own eyes. The 'lucky one' will get to spend time with the Mercedes AMG Petronas Formula One team and its drivers Michael Schumacher & Nico Rosberg at the 2012 Indian Grand Prix and witness all the intense adrenaline rushing action- closest as any person can.
Recently, the Indian company Bharti Airtel announced its Race Partnership with the Mercedes AMG Petronas Formula One team. Expressing his views at the launch of 'Join Our Pit Crew' contest, Bharat Bambawale, Global Brand Director, Bharti Airtel, said, “We are excited about the forthcoming 2012 Formula 1 Airtel Indian Grand Prix and have a host of initiatives planned towards strengthening brand Airtel's connect with F1 fans and youth across India,. The 'Join our pit crew' contest for a lucky winner and a friend is in line with our promise to deliver money-can't-buy F1 experiences for our customers and ties well with our 'friendship' brand idea. We look forward to rolling out more exciting initiatives in days to come.”
The Indian fans of Formula One can participate in the 'Join Our Pit Crew' contest by logging onto Airtel's dedicated Facebook page at http://www.facebook.com/airtelf1. Any person can participate in the contest and find its standings on the leader board maintained on the page. The lucky winner of 'Join Our Pit Crew' contest will be shortlisted from the top 20 contestants, as according to the leader board.
Apart from the lucky 'Join Our Pit Crew' winner, Airtel will also acknowledge other winners of the contest by enabling them to meet Mercedes AMG Petronas team driver Nico Rosberg in a special meeting. Besides, the company will also dole out exclusive picnic stand tickets and exclusive T-shirts designed by Shantanu & Nikhil to other participants of the contest.
Further, all the country's Formula One enthusiasts can visit the URL http://www.airtel.in/f1/ to witness all the amazing action happening in the upcoming 2012 Formula One Airtel Indian Grand Prix.
