India will have a new small car from Ford by middle of 2010. Ford will also export this product from India by end of next year. "Our planned small car will be launched in India in by early 2010. We also plan to export it to markets in Asia Pacific and Africa by the end of next year," Ford India President and Managing Director Michael Boneham told reporters on the sidelines of the Annual Siam Convention here.
Ford intends to tap the fast growing small car market in India which is world’s largest small car market. Nearly a two-third of the total cars sold in India is compact cars.
"The launch will be a game changer. It will take us into the centre of Indian market," said Ford Motor executive vice president for Asia Pacific John Parker. He did not reveal any numbers targeted for exports from India. He also stated that the company does not intend to phase out Ford Fusion from India. Fusion is currently the most entry level car in Ford’s Indian production portfolio.
Ford is also ready to launch its new advanced version of Endevour in India in coming weeks. The new model will compete with recently launched Toyota Fortuner.