Will Tata Nano be sold under a different brand name? According to the latest statement in London from Tata Motors MD, Ravi Kant, the company may allow Nano to be assembled and sold under a different brand name by other manufacturers. Ravi Kant was speaking at an award function in London where he indicated that Tata Motors will allow micro-assembly units that can produce 10,000 units a year.
“Tata Motors was always toying with the idea of outsourcing a small batch of Nanos to third-part automakers. However, it is just in its embryonic stages and the company will take a final call in due course,” well-informed sourced from the industry were quoted saying about Tata Motors.
It is presumed that Nano under different brand name will be sold in the Indian market only as it has yet not made its foray into the overseas market. So far Tata Motors has delivered 7506 units from its Uttrakhand plant in Pantnagar. Tata Motors also has a joint venture with Fiat Auto India Limited and Fiat will be looking after the overseas marketing of Tata Nano. It is suggested that Fiat may assemble additional units of Tata Nano under a different brand name.
