600 additional workers and 25 dealerships by end 2012, Audi goes for it

Friday 16 September 2011, 17:49 PM by

Audi India now plans to take another effective step in order to accelerate its expansion drive on the Indian soil. The step targets to grow its market share in smaller towns and cities of the country. Of late, Audi has been stalking its biggest counterparts BMW and Mercedes-Benz in order to give a tough fight to the giants in the Indian luxury car market. The company has been actively participating in the race and aims to gear-up to such an extent, which would enable the ace car maker to unsettle Mercedes-Benz and capture the first position by 2013.

In June, Audi India laid the foundation stone of a new dealership in Ludhiana, which was followed by another inauguration in Surat. Looking at the specifications of the Surat showroom, it is spread over a total area of 22,650 sq. ft. The showroom is based on the unique Audi Terminal concept comprising of the honeycomb aluminum façade on the outside of the showroom. It possesses a display area that can easily accommodate 8 Audi cars and is expected to display the entire model range of Audi cars available in India. An Audi shop will also be a part of the showroom in Surat in addition to the Audi Exclusive elements, where customers can place orders for customized products and purchase a variety of Audi branded merchandise.

2012 will witness Audi India having dealerships in Indore, Lucknow, and Coimbatore. Audi has put forward plans to double-up its dealerships by 2012 end. If the errand is accomplished, the car maker would be having about 25 dealerships under its belt, all of which would be directed to ascent the sales in India. The increase in the number of dealerships will in turn lead to the hiring of an additional 600 employee's by Audi.

The Audi Q3 SUV and A3 sedan are among the highest selling for the company. Audi India recorded a staggering and impressive 100 percent growth rate from January to June 2011. During this time period, the car maker was successful in achieving a sales figure of 2,802 cars, which is an increase 1,402 cars from the previous year. If the month of June is taken into consideration, the company sold-off 408 cars, which marks a development of 75 percent over the same period last year.

Audi India also plans to increase its market share in Mumbai and Delhi by opening more dealerships. The German luxury car maker has already invested about 30 million Euros in the Indian car market, and according to the present strategy, it would be looking into investment plans till 2015.

Michael Perschke, Head of Audi India had this to say. "There have been some good years, and we are planning to get right products to generate volumes and meet customer expectations. "While other players in the Indian market are reviewing their targets downward, we are confident that we will exceed our target of 5,000 units this year."

Audi has not only established a firm position in the car market, but also proves its mettle by outperforming other competitors to attain the first spot in Europe and China. The leading luxury car maker is believed to have the most agile growth rate in USA and India. Thus, Audi has ensured that the scorecard keeps on ticking and its plans do not turn out to be a fool's errand.

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