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      400th authorized dealership inaugurated by Mahindra First Choice

      Nikhil Puthran

      Nikhil Puthran

      Used car market has been swiftly gaining momentum in the Indian market. Mahindra First Choice Wheels, one of the popular multi-brand certified used car company in India, has achieved a new milestone with the inauguration of its 400th authorized outlet at Delhi NCR region. With the inauguration of this new dealership outlet in Delhi, the group has reached the 137th mark in North India and is the 34th one in Delhi NCR.

      400th authorized dealership inaugurated by Mahindra First Choice
      400th authorized dealership inaugurated by Mahindra First Choice
       

      The new outlet has been inaugurated in the presence of Dr. Nagendra Palle, CEO, Mahindra First Choice Wheels; Yatin Chadha, Senior Vice President, Mahindra First choice wheels, and Rajeev Dubey, President for Group HR, Corporate Services & After-Market, Member of the Group Executive Board, Mahindra & Mahindra Ltd. At the inauguration event Rajeev Dubey said, "Today is a very significant day for the entire MFCWL family as we achieve yet another milestone in our journey. Over the past seven years we have not only emerged as India's leading used car company but have also contributed to the creation of a used car ecosystem by bridging wholesale and retail channels while leveraging physical and online infrastructure. But perhaps our greatest achievement has been the credibility that we have brought to an industry that was largely unorganized.,

      Speaking more on the occasion, Yatin Chadha said, "At Mahindra First Choice Wheels Limited, we are witnessing a transformational change in the way we operate; use of technology is bringing transparency and speed to the transactions. With a vision to create a used car ecosystem, we are enhancing and leveraging our physical and online presence. A strong retail franchise network of 400 plus outlets across 225 cities, forms the backbone of our operations and we are best positioned to deliver a Brick and Click experience to customers. We are creating value for all our stakeholders across the value chain through innovative and industry-first products for all our customers. Our strong franchisee network will play critical role in delivering products to the customers.”

      Source: ET

      Mahindra