The popularity of the Toyota Fortuner in India can be easily guessed looking at the recent booking figures in India. The company has already received 2500 booking pan India even before the model has been officially launched in India. Toyota's Indian unit Toyota Kirloskar Motor (TKM) expects Fortuner to "take away 50 per cent market share" in this category.
“The joint venture expects to sell 2,000 units of Fortuner from the launch date to December end,” said Toyota Kirloskar Motor Deputy Managing Director (Marketing) Sandeep Singh. Toyota does not intend to launch any other new models this year. Its compact car is scheduled to be launched in 2010. It may launch limited editions of its existing models to boost sales.
Toyota will assemble Fortuner at its plant near Bangalore. The model is expected to be priced at Rs. 20 lakh and above. "We are still working out the price details of the Fortuner, taking into account variations in exchange rates, but expect it to be around Rs. 20 lakh," said Singh while speaking to the press. The vehicle would be supported by a 3-litre Advanced Common-Rail Diesel engine and will also feature fulltime four-wheel drive and will be targeted primarily at the urban luxury SUV customer.