In a one off move, American automaker Ford has announced the arrival of 2014 edition Figo with in-car connectivity in the form Wi-Fi. Available under a 'Special Value Pack' of Rs 9790 (ex-showroom Delhi), the scheme also offers color coordinated seat covers clubbed with LED interior lighting. The company has also introduced a new shade called "Mars Red" to its existing line up colors available on this particular model.
“At Ford, we believe in democratization of technology and have been driving consumer focused innovation across our product range. Ford Figo was the first car in its segment to introduce Bluetooth connectivity and is setting a benchmark by offering internet connectivity on-the-go,” said Vinay Piparsania, executive director, Marketing, Sales and Service, Ford India. “The 2014 Ford Figo will redefine smart and further strengthen its credentials as a reliable vehicle with an outstanding value-for-money proposition.”
As per the company, the enhanced Figo will be launched through a campaign called “Smart Is The New Cool” which aims at informing the consumer about the vehicle's features and interior space, styling, Bluetooth connectivity to name a few. In order to term it as a value for money product, Ford has also included features such as Driver Side Airbag and Power Adjust Mirrors in the ZXi variant of the 2014 Ford Figo. The base EXi version will now offer Bluetooth Connectivity, 2 DIN Audio -- CD, FM, MP3, Aux-in, USB and 4 Speakers & Roof antenna as part of the standard offering.
The 2014 Ford Figo is now available in seven different exterior shades including Kinetic Blue, Diamond White, Moondust Silver, Chill Metallic, Panther Black, Sea Grey and Paprika Red.
