Yamaha Plans Bigger Plans for India

Monday 12 April 2010, 00:00 AM by Payal Pathak

Yamaha plans to capture larger market share in India. It is aiming for a 20 percent share in the Indian bike segment especially in deluxe and premium range products. "We have been receiving an overwhelming response for our premium and deluxe segment models. We have clocked a robust performance so far and should achieve a market share of 20 per cent in the deluxe and premium segments by this year-end," India Yamaha Motor National Business Head Pankaj Dubey said.

Currently Yamaha has 3.5 percent market share in India but the sales are picking up very fast and the company foresees a robust growth in coming years. By end of 2012, it intends to have at least 10-12 percent market share in the country. "We expect to grow 40 per cent in 2010 and 30 per cent in 2011. Our main growth will be from the FZ series," said Dubey.

Premium products like YZF-R15 and FZ-15 continue to showcase strong demand and robust sales. “In the deluxe segment, we have succeeded in garnering a market share of 12 per cent," he said.