Volkswagen to roll-out IPL editions of Polo and Vento in April

Thursday 15 March 2012, 12:00 PM by Vikas Yogi

Buoyed by the success of the first IPL edition of its popular mid-size sedan Vento last year, the car maker Volkswagen India has decided to roll-out new IPL editions of its popular cars including hatchback Polo and sedan Vento. Both of these IPL editions are coming at a time when the country is all set to host the 5th edition of highly popular cricketing event IPL (Indian Premier League) next month. Interestingly, the company will be charging no additional cost for the features added in the IPL editions and will be sold at the same price as the normal editions of these models.

These IPL editions will be displayed at the Volkswagen India dealerships starting from 15th March, followed by the commencement of sales from April’12. The new features of the Vento and Polo IPL editions include interactive car pad, options for navigation and social networking for the passenger of rear seat with the multimedia entertainment system, dual tone leatherette seat covers, special floor mats and door sill designs and special IPL branding on the boot.

In a statement given in the press release issued on the matter, Volkswagen India passenger cars’ Director, Mr. Neeraj Garg, said, "Last year, we launched our first action model, the Vento IPL Edition, and there on introduced the Breeze models of both the Polo and the Vento. The immense response we had received for these special editions has prompted us to continue with the IPL editions - this time with both our popular brands."