UML set to launch affordable cruisers - A bold step or a game changer in the cruiser bike segment

Friday 13 February 2015, 12:52 PM by

UML, which is an equal joint venture between the renowned United Motors Motorcycles and Lohia Auto is on course of developing a cruiser range of motorcycles. It is expected that the launch of these motorcycles will be scheduled during the second quarter of 2015. The bikes are expected to have a capacity of 300 to 500 cc as against the normal 200 to 230 cc, which was announced previously. In the first phase, there will be a total of 50 dealers in the first year, which will be spread across the metropolitan cities in the country.

UML set to launch affordable cruisers - A bold step or a game changer in the cruiser bike segment | CarTrade.com
UML set to launch affordable cruisers - A bold step or a game changer in the cru

UM International is known world-over for its exceptional features as well as breakthrough inventions. The company has aggressive plans to grab a strong position in the Indian domestic market. The brand had displayed a range of products during the Delhi Auto Expo during 2014 to understand the reaction of customers. It is almost ensured that the brand will strongly challenge the likes of Royal Enfield.

UM, riding on this bold this decision will venture into the most challenging cruiser motorcycle category in India. Customers will be given a fresh alternative as compared with the existing range of motorcycles. However, not all is equally interested in this category as of yet, so venturing into this segment might be a tad risky. The range of motorbikes will be priced quite competitively and is expected to woo young customers who are looking for affordable options in this range. UML has a goal to launch affordable, innovative, safe as well as comfortable options in this segment soon.

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