Tatas Jaguar to take on BMW with new Hybrid super car and starting range luxury car

Saturday 06 August 2011, 12:12 PM by Vikas Yogi

Jaguar, the British subsidiary of country’s largest Vehicle maker Tata Motors, is gearing-up to take on the largest luxury car maker BMW with the launch of a new Hybrid supercar. In addition to this, the company will also be rolling-out a new entry level sedan in the segment of BMW 3 Series.

The launch of these new vehicles is a part of Tata’s product development strategy for Jaguar & Land Rover vehicles on which the company will be investing $2.5 billion annually, over the period of next five years. The investment will be utilized in developing or upgrading as many as 40 new vehicles including the likes of Range Rover Evoque.

Tata Motors had acquired Jaguar & Land Rover from US based Ford Motors in year 2008. While Land Rover has witnessed turnaround of fortunes in last one year by registering high growth figures, Jaguar is still struggling with declining demand.

In a recent statement given to ET, Ashvin Chotai, the managing director for Intelligence Automotive Asia, said "The Company now revolves around the JLR unit and not the other way around.” He added that "The next challenge for both the brands is to keep the product pipeline going and exploring new product segments."

Speaking at a briefing with reporters in Liverpool, Tata Motors Chief Executive Officer Carl-Peter Forster said that the JLR division contributes more than half the company's profit so it is clearly very significant for the performance of the group.