Tata Zest expected to be launched in second half of 2014

Friday 21 March 2014, 10:48 AM by

Tata Motors seems to be taking the year 2014 pretty seriously. Hinting on taking the Indian market by storm, Ranjit Yadav, Tata Motors President, said, “Starting from this year, we will launch Bolt and Zest and we are working very hard on product development. Every year we will bring couple of new models.” The Indian car-maker had generated quite some amount of curiosity in auto market during the last month held Auto Expo event in the country, when the company showcased the Bolt hatchback and the Zest sedan. Tata motors has also been creating some ripples in the International market with the Zest sedan that was just recently showcased at the Geneva Motor show.

The Zest sedan from Tata shall be powered by a 1.2 Litre MPFI Turbocharged petrol Revotron engine that generates about 83bhp of power with 140Nm of torque. The sedan shall also be available in a diesel variant and shall be powered by a VGT 1.3-litre multijet diesel engine that generates about 89 Bhp. Both the engines have been mated to a 5-speed Automated Manual Transmission gearbox. Tata Zest has been made a reality owing to valuable design inputs received from three Tata Motors design studios located in Coventry (UK), Turin (Italy) and Pune (India).

Tata Zest expected to be launched in second half of 2014 | CarTrade.com
Tata Zest expected to be launched in second half of 2014

During the February held Auto Expo event in Delhi, Mr. Ranjit Yadav, President, Passenger vehicles, Tata Motors, said, “We at Tata Motors are delighted to showcase to the global market the much awaited next generation cars – the ZEST, a stunning and exciting new compact sedan and the Bolt, a dynamic hatch. These cars have been engineered for global markets, through global teams across India, UK and Korea to set new standards in their respective segments. These cars are a true representation of our Horizonext philosophy, with best-in class offerings for performance that yet offers economy and efficiency.” Along with the Zest sedan, Tata may also launch the Bolt hatchback sometime in latter second half of 2014.

The company has stated its plans on launching a fresh line every year to be a prominent name in the Indian market. Speaking more about fresh developments, Yadav added, “The Nexon, for example, that would be commercialized and will be available for the sale in next 24 months. So you can see that the portfolio starts to get up filled very quickly.”

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