Tata Motors open the doors of a new flagship showroom

Friday 04 January 2013, 10:14 AM by

Tata Motors inaugurated a refreshed, cutting edge and stylish showroom to provide an enhanced experience to customers. The company's new showroom Concorde Motors located at Prabhadevi Mumbai is designed in a traditional way and is believed to be first-in-class human-machine interface hub. The ribbons of this facility were cut by President of Passenger Vehicle Business Unit at Tata Motors, Ranjit Yadav.

Tata Motors open the doors of a new flagship showroom | CarTrade.com
Tata Motors open the doors of a new flagship showroom

This new showroom sprawls across an area of 4,400 square feet. It features a luxurious and contemporary customer lounge area with Wi-Fi connectivity, cafe, play area for children, a reworked display area and vibrant display area which offers an array of accessories and company's lifestyle merchandise. This flagship showroom also boasts of advanced video walls where individuals can modify their car models using tablets and laptop.

Expressing his views on the occasion, Yadav said, “Customer centricity is the hallmark of Tata Motors. As desired by today's Indian motorist, the showroom offers best-in-class service in a stylish and premium format to enhance the buying experience of our brands. We are committed to anticipating and providing the best vehicles and experiences that excite our customers globally.”

He further said that this new style will be implemented to the auto maker's rest of network as well. The company will be looking forward towards the customer centric initiatives, which will be unveiled in coming 12 to 18 months, he added later. The auto maker is planning to enhance its customer experience by ensuring best vehicle ownership experience and world-class retail brand offering. Reportedly, the auto maker will be opening several such showrooms in few couple of weeks.