Tata all geared up to unleash new Aria 4x2

Thursday 14 July 2011, 10:46 AM by Vikas Yogi

Tata Motors, world’s fourth largest truck manufacturer, having almost completed its preparations, is now all charged up to unveil its all new Tata Aria 4x2 in the Indian auto market.

The Tata Aria 4x4 had received an enthusiastic response from the country inspite of being tagged at the relatively high price of Rs 13- 15 lakhs. Many thought at the time of its launching that the Tata Aria might not turn up as many buyers due to its steep pricing, but the Tata Aria 4x4 overcame these doubts with its June 2011 sales being recorded at 356 units.

Tata all geared up to unleash new Aria 4x2 | CarTrade.com
Tata Aria

This time around the price of Tata Aria 4x2 will be less than its predecessor and it is expected to be priced around Rs 12-13 lakhs. Thus, Tata Aria 4x2 will be crossing swords with much anticipated Mahindra world SUV W201, which is speculated to be launched mid this year.

Tata is hopeful that its Tata Aria 4x2 will be a massive hit in the world’s second largest auto market.