Sales of GM India rise by 13 per cent in March 2012

Wednesday 04 April 2012, 11:29 AM by

The Indian subsidiary of General Motors has marked growth of 13 per cent during March 2012 in comparison to the same period last year. The company sold 10,588 cars in March 2012 against 9,391 cars in March 2011. This growth of Chevrolet in Indian auto industry was mainly boosted by the launch of Chevrolet Tavera Multi Utility Vehicle (MUV) and Chevrolet Beat hatchback.

Beat marked its highest sales in March 2012 since its launch, while Tavera crossed the 2,000 mark after 5 years. During March 2012, the company recorded sales of 5638 units of Beat, 107 units of Aveo, 2075 units of Tavera, 44 units of Captiva, 722 units of Cruze 123 units of Optra, and 1879 units of Spark.

Presenting his views on performance, Mr. P. Balendran, Vice President, General Motors India, told, “The great demand for the Beat and Tavera has boosted our performance in March. The growth was primarily driven by India’s most fuel efficient vehicle, Chevrolet Beat Diesel. While the Tavera has performed phenomenally, we hope the new Chevrolet Tavera Neo 3 BS IV, launched recently in 13 cities, will further strengthen the performance. Our vehicles demonstrate our commitment to fully leverage our resources in India to offer customers new products that meet their unique needs.”

It has been 16 years General Motors started its business operations in the Indian automobile sector. The company marked its presence in the country 1996 and now offers cars under the brand name of Chevrolet, which was brought to Indian market in 2003. Chevrolet was founded in Detroit in the year 1911; the company celebrated its 100 years in market as an international auto maker during November 2011.

Last year, Chevrolet sold around 4.76 million units in over 140 countries and, thereby, it is speculated that a Chevy is sold every 6.65 seconds. The company is counted among the fastest developing auto brands in India. The main motive conceived behind the offerings made by Chevrolet is delivering fuel efficient, safe and reliable vehicles to its customers that stand high on quality and performance.

The car portfolio of Chevrolet in India includes Chevrolet Captiva, Chevrolet Cruze, Chevrolet Optra, Chevrolet Aveo U-VA, Chevrolet Aveo, Chevrolet Beat, Chevrolet Spark and the Chevrolet Tavera. GM India has established world class manufacturing units in Gujarat, Halol and Talegaon (Maharashtra). Auto aficionados can further acquire details regarding the specifications of Chevrolet vehicles at www.chevrolet.co.in