Recently launched 'global sedan' Peugeot 301 to emerging markets

Wednesday 06 June 2012, 11:08 AM by

There are no second thoughts regarding the fact that India is fast emerging as a huge potential market in the automotive sector. This fact is further reinforced by the number of domestic and foreign car manufacturing companies who have made huge investments here to localise their production. Every major automotive company that has forayed into the country has tasted success here. In 2011, Peugeot, the French car manufacturer, announced its plans for the nation and joined the bandwagon as well. In the past, the company produced sedans in India, though that was 15 years ago.

Recently launched
Recently launched 'global sedan' Peugeot 301 to emerging markets

Peugeot has recently launched a global sedan, which has been specially developed keeping in mind the requirements of emerging markets. The new sedan, which is named 301, will be unveiled at Paris Motor Show set to be held in September 2012 and make its official début. Soon after the launch of 508 sedan in the country, the official roll out of 301 will follow; it is expected that car will be manufactured locally. Being able to handle diverse driving conditions like extreme temperatures and unfriendly road conditions, it will perfectly cater to emerging markets of Russia, Africa, Middle East and Asia.

Powertrain options of 301 include a 3 cylinder 1.2 litre petrol unit which can produce 71 hp; a 1.6 litre diesel variant delivering 91 hp; and a 1.6 litre petrol unit belting out 114 hp. The 1.6 litre engine will be complemented by an automatic transmission system. Most probably, both the petrol models will be on offer by the company in India, considering the size of the sedan. The French car maker may also offer one of its hatchbacks with the small 1.2 litre powertrain in India to enjoy the excise benefits provided by the national government.

Because of its 2,650 mm wheelbase, the 4,440 mm long 301 offers excellent leg room to the rear passengers. It also brags of spacious boot space of 506 litres. Known for contemporary safety features, 301 boasts of Electronic Stability Programme (ESP), Antilock Braking System (ABS), up to 4 airbags and Emergency Brake Assist (EBA), which will be offered as per the conditions in respective markets. The company's production plant in Spain has already started assembling the Peugeot 301 and Turkey will be the first country to receive the model in November 2012. Rumours are that the production in India will commence by end of 2013 at Sanand; however, the company has not declared anything officially.

For a fast developing auto market like India, Peugeot has the best line-up to offer in a bid to lure customers. The wide range of smart Multi Purpose Vehicles (MPV) and stylish as well as convenient hatchbacks from the car maker will appeal to the taste of crowd in India. Besides these, the company has a line-up of refined sedans to lure the Indian customers. It is planning to launch its luxurious sedan, 508, first in the country through the Completely Built Unit (CBU) route, following the top-down approach.