Pioneer India launches new range of in-car entertainment audio products

Thursday 27 November 2014, 14:00 PM by

Pioneer has been a renowned and well accepted brand in India that has been entertaining the domestic lot with its wide variety of in-car entertainment audio products. This time around Pioneer India Electronics Pvt. Ltd. has inaugurated its new 2015 product line-up for the Indian market. The new product lot consisting to about 9 USB and CD player, 8 new AV players, 6 sub-woofer variants and 7 speaker variants. The new products shall be offered in the price range of about Rs 1,200 to Rs 29,990.

Pioneer India launches new range of in-car entertainment audio products |
Pioneer India launches new range of in-car entertainment audio products

Speaking more on the occasion, Arimasa Kinoshita, General Manager, Pioneer India, said, "Pioneer is an undisputed leader of In-Car entertainment industry in India. So the onus is on us to lead the changes in industry. We set a new standard with MIXTRAX, the Car DJ solution, few years back and we are doing the same with App Radio. With App Radio Live application and Mirror link in most of our touch-screen products, one can easily access and run selected mobile applications." Adding further, Minoru Ogawa, Managing Director, Pioneer India Electronics Pvt. Ltd. said, "India has always been an important market for us. While most companies repackage their products for Indian consumers, Pioneer has made genuine efforts in studying the needs of Indian consumers and has then designed new models & features that cater to the requirements. Our India specific speakers TS-C600IN and the new preset equalization: TodorokiEQ, are few examples. A lot of research & resources were spent to develop these features."

The new Todoroki EQ technology developed by Pioneer delivers sharp and amplified music output that makes it a cut above the rest. The technology has been designed specially for Indian market after careful analyses of over thousand Indian songs by its engineers. Adding further on the topic, Gaurav Kulshreshtha, Manager Marketing, Pioneer India, said, “There is a phenomenal change in technology and India is riding on the top of this wave. Keeping the fast paced changes in mind, our line-up for this year is focused on the "smartphone generation" of young India. Our new line-up has several touch-screen options with very advanced but easy to understand connectivity & navigation tools.”

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