Niraj Srivastava appointed as new sales head of Audi India

Monday 04 June 2012, 01:25 AM by

Audi India appointed Mr. Niraj Srivastava as its new sales head replacing Mr. Anil Reddi, who was holding this designation since December 2008. Srivastava brings with him an experience of 20 years in the automobile sector, which includes departments like sales, manufacturing, marketing, and product development in both passenger cars and commercial vehicle segments. In all these fields, he has contributed with Tata Motors Ltd.

Mr. Michael Perschke, head, Audi India, said, “We have set a decisive course in India to growing our sales and ranking in the country and have already achieved the No.2 position in the first quarter. We have ambitious targets in the country and are growing not just in sales but also in our geographical coverage of the country. Niraj’s credentials in the auto industry speak for themselves and I am confident that he will be instrumental in developing our sales network even further and strengthen our strategic team as we move closer to achieving our long term targets in the Indian luxury car market.”

On his selection, Srivastava commented “It’s a privilege to work at Audi which is one of the most exciting brands in the global automobile space today. Taking over the role of Sales Head for Audi India presents an exciting challenge and I look forward to bringing my experience to the table to ensure that we meet our targets and develop the market even further. I believe I have joined at an exciting time when the company has lined up exciting new model launches and showroom openings.”

In May 2012, Audi India attained 10 percent growth in its sales. During January to May 2012, the company sold 3,281 vehicles against 2,394 vehicles during the similar period in 2011. According to company reports, it attained 37 percent growth. Despite economic instability in the country due to deprecating value of rupee and higher petrol prices, the company aims to attain steady growth.