New Eco-Friendly Car from Maruti Suzuki

Tuesday 01 September 2009, 00:00 AM by Satish Kalepu

“We stand a chance to have the eco-car in the Indian market,” says Shinzo Nakanishi, MD and CEO of Maruti Suzuki India Limited. Maruti is planning to introduce an eco-friendly car in the market soon. The new Thai trade pact forms the base of this statement from MSIL as it allows cheaper imports of parts. Moreover, there is a growing demand for eco-friendly cars all over the world. This potential has prompted Maruti to venture into the segment of fuel efficient cars.

“It fits well into our product mix and we could utilise the Indo-Thai trade pact to bring in components at low taxes, thus making the car price-competitive for Indian customers,” he added. The new eco-car has been developed by the parent company Suzuki Motor Company in Japan. Currently, the company has its plant in Thailand but the option for importing fully built cars from Thailand is not available. Hence, Suzuki intends to bring the cars as semi-knocked down units and assemble them in India.

Maruti Suzuki is in the process of strengthening its compact car product portfolio India. Maruti is already the market leader in this segment but that does not keep it from improving every day. It recently launched the new Estilo with K-series engine.