Mercedes India CEO to Leave, Will stay on till new CEO found

Tuesday 14 September 2010, 00:00 AM by Payal Pathak

In a recent development, MD and CEO of Mercedes Benz India, Dr. Wilfried Aulbur has put in his papers and decided to quit Daimler group. Media reports speculated that Aulbur may head Audi India or would like to enter another industry altogether.

Cartrade.com has received an official statement from Mercedes Benz stating, "Dr. Aulbur will be successfully completing his fifth year as the MD and CEO of Mercedes-Benz India by the end of 2010. Over these years, the company has grown aggressively and Mercedes-Benz has successfully managed to harness the potential in the luxury car segment. During his tenure, Mercedes-Benz established its presence in the truck and the bus business and significantly expanded its research and sourcing operations in India. With the construction of the new factory and several additional projects close to approval, Dr. Aulbur has decided to accept a new challenge outside of the Daimler group within India. Dr. Aulbur will remain with Mercedes-Benz India till a successor is identified to ensure a smooth transition."

Dr. Wilfried Aulbur has been with Mercedes since past five years and had been responsible for 84 percent increase in its sales in India. The company also regained its position as number on luxury car maker in India once again in 2010. Its sales figures surpassed those of BMW and Audi earlier this year.