Mercedes-Benz set to introduce mb. Inspired! platform in India

Monday 02 January 2012, 18:10 PM by

The New Delhi Auto Expo has been the perfect platform for companies to introduce new products and technologies in India since its inception. At the 11th edition of the Auto Expo, Mercedes-Benz will present two of its new models and a unique platform, called mb. Inspired. It is an initiative by the German manufacturer to foray into a wide variety of creative fields, thereby evoking a personal perspective that unravels new avenues of thinking and spreading inspiration.

Mercedes-Benz has always followed the ethos of 'Best or Nothing', inspiring it to come up with various technologies for the automotive sector. Due to this ethos, the company has set the bar higher for itself as well as the competitors and earned the adulation of millions of auto enthusiasts across the world. The German manufacturer will now be promoting this value in India with the help of its mb. Inspired initiative.

The youth of India has become its driving force, helping it rise and match the best in the global arena. The aspirations of the young are enabling the country to take new risks and work towards achieving the most difficult goals without thinking about failure on its way. Mercedes-Benz India celebrates the youth of the country with its mb. Inspired platform, which brings together the values of the company in a host of creative, sporting, business and lifestyle domains. This amalgamation creates a collaborative mindset that creates new avenues of thinking and ignites the fire of imagination.

Regarding the mb. Inspired platform, Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India, commented, “mb. Inspired! is a bridge to connect avant-garde talent in India with the brand Mercedes-Benz. This unique initiative will be an impetus in promoting young talents and also help us in communicating our brand values more clearly to our customers.”