Mercedes - Benz records its Best Ever First Quarter and monthly sales

Saturday 02 April 2011, 00:00 AM by Vikas Yogi

Best ever monthly sale: Mercedes-Benz India posts it's highest ever monthly sale of 833 units in March 2011 reflecting a growth of 89% over March 2010. (March 2010: 440 units)

Key Drivers: C-Class posted an impressive 356 units registering nearly 300% growth over same period last year (March 2010: 90 units) and E-Class registered a strong sale of 307 units translating to 20% growth over same period last year (March 2010: 255 units), while the M-Class clocked its highest ever sales of 104 units(March 2010: 20 units)

Total of 2135 units sold in Jan-March 2011 which is a 67% growth over corresponding period 2010 (Jan-March 2010: 1282 units) thus making Q1 of 2011 as the best quarter ever, in the company history

Mumbai – Continuing its high octane growth story in the country, Mercedes Benz India today announced its best ever First Quarter sales performance with a whopping 2135 units. This remarkable performance translates into an impressive growth of 67% over the corresponding period last year (Jan-March 2010: 1282 units). This growth was enabled by a stellar 150% year-on-year growth witnessed by the C-Class with 983 units (Jan-March 2010: 393 units), followed closely by the segment leading E-Class with 789 units, registering a year-on-year growth of 19% (Jan-Mar 2010: 661 units).

March 2011 provided a strong lever to Mercedes-Benz India’s quarterly results whereby the company netted total sales of 833 units making it the best ever month in the company history. The excellent growth performance for March 2011 was driven by the C-Class which with 356 units registering close to 300% growth over last year (March 2010: 90 units) while the E-Class recorded a strong sale of 307 units (March 2010: 255 units). Reiterating the brand’s growing popularity in the SUV segment, the M-Class sold 104 units in March 2011(Mar 2010: 20 units). The M-Class “Grand Edition” with its aggressive looks, astounding performance and an aggressive pricing clocked the 3 digit sales number for the first time and earned the distinction of being the highest selling SUV (in its segment).

Mr. Peter T Honegg, Managing Director & CEO, Mercedes-Benz India commented, “Our recent introductions like the ultra premium Maybach, the iconic off-roader G55 AMG, the SLS AMG and the uber-luxurious E-Cabriolet among others, represent the sophisticated, sporty, and passionate DNA of brand Mercedes-Benz which are also reflected across our product offerings. The fascinating products, exciting design and aggressive performance of our products continue to enthrall our young customers and automobile aficionados… our sales numbers reflect this appreciation of our customers.”