Maruti Ertiga will replicate the success of Swift and Swift DZire

Monday 09 April 2012, 10:54 AM by

In its initial foray into the Multi Purpose Vehicle (MPV) segment of India, Maruti Suzuki has used the highly successful platform of Swift to develop its latest offering, Ertiga. The car will be the manufacturer's only representative in the growing MPV segment of the country. Thus, the automotive major will be hoping that it is able to repeat the resounding success of its siblings, the Swift hatchback and Swift DZire entry level sedan.

Ertiga will be officially launched by the company in India on 11th April 2012. It was unveiled by the manufacturer at the 2012 New Delhi Auto Expo, where it was able to acquire the attention of a large number of auto aficionados and industry experts. Upon its launch, it will face the likes of Toyota Innova and Mahindra Xylo, which are the leaders of the country's MPV market. The success of Ertiga is instrumental for the company's future prospects as the hatchback segment is nearing saturation while the Utility Vehicle (UV) segment, which accounts for 15 per cent of the market, is growing at the rate of 14 per cent per year.

As far as exterior appearance of this car is concerned, it looks like a bigger version of Swift and somehow matches the Ritz and DZire as well. In terms of dimensions, the car exceeds the limit of 4000 mm that the central government for small cars by 26.5 cm. The width of Ertiga is same as that of Swift, whereas its height is raised by 155 mm than the hatchback's 1530 mm. On the other hand, the overall length of Ertiga is more mainly because of its wheelbase, which is 310 mm greater than that of its sibling. A longer wheelbase ensures that the new car has ample space inside the cabin, thus allowing it to suit the seating requirements of the family better than Swift. Since the ground clearance of Ertiga is just 15 mm more than the model it was inspired by, passengers will feel as if they are entering a normal car.

Just like Swift, Ertiga will also be offered in petrol as well as diesel variants. The petrol version of the model will have an efficient 1.4-litre K14B VVT petrol engine that has displacement of 1337 cc. On the other hand, the petrol version of Swift holds a K Series VVT engine that has a displacement of 1197 cc. The maximum power produced by the engine of the former is 93 bhp at 6000 rpm, whereas the latter churns out 85 bhp at 6000 rpm. Peak torque attained by the engine of Ertiga is 130 Nm at 4000 rpm, while its sibling produces 114 Nm at 4000 rpm.

The diesel version of Ertiga is assimilated with a D13A DDiS super turbo engine that has a displacement of 1284 cc. However, the diesel version of Swift flaunts a DDiS engine having a displacement of 1248 cc. The highest power generated by Ertiga’s engine is 88 bhp at 4000 rpm, whereas Swift’s engine churns out 73 bhp at 4000 rpm. The highest torque attained by the engine of the MPV is 200 Nm at a fairly low 1750 rpm, whereas the engine of the hatchback generates 190 Nm at a low 2000 rpm.

It must be noted that Maruti Suzuki has created a top notch model mainly because of its vast experience with small cars. However, its inexperience with MPVs may cast a few shadows over the capabilities of Ertiga. Notably, Swift DZire, an entry level sedan, is also based over the hatchback platform of Swift and dominates its segment. This paints a favourable picture for the MPV, as Maruti did not possess expertise with sedans either before it came up with Swift DZire. Therefore, the manufacturer can seek an encore of the Swift and Swift DZire's success with Ertiga as well.