Maruti A-Stars Latest Stunt

Tuesday 01 September 2009, 00:00 AM by Satish Kalepu

Maruti Suzuki’s hottest selling overseas model is the A-Star which marked the launch of K-series engine in the market. The model has been extremely successful especially in Europe. The model is sold as Nissan Pixo and Suzuki Alto in the western countries.

However, in spite of being so successful in the overseas market, A-Star did not receive such a great response from the Indian market. Maybe the market is already over-saturated with different models in this segment. Now Maruti looks at reviving the model in Indian auto market and pump up sales. Here is the latest commercial that will be shortly aired:

The new commercial is pent up with some great computer graphics showcasing great stunts by the car. The first look at the commercial reminds us of Bajaj Pulsar advertisement. The punch line highlights the safety features of the car including dual air bags and ABS.

What remains to be seen is, how well the Indian market receives the new positioning of this product?