Maruti A-Star One Car Three Labels

Monday 15 September 2008, 00:00 AM by Rishi

The new small car from Maruti in India – Maruti A-Star is all set to roll out shortly. This new car from Maruti shall have three different names across the globe. This will be the first time that a car made in India shall have three different model names across the globe. Maruti A Star shall be manufactured in India solely and shall carry its name in the Indian market.

Maruti A-Star

Nissan will resell this model under its product umbrella in certain markets re-christened as Pixo while Suzuki shall sell the same model internationally as Suzuki Alto. The new A-Star model shall be pitted against Toyota Aygo in the international market. It hopes to boost its exports figures with the launch of its new model.

Suzuki plans to sell 3 million units globally out of which 30 percent is contributed by Maruti Suzuki. A-Star shall contribute selling 1 lakh or .1 million to the global sales figure. Maruti has already made its plans to launch nearly two model every year in the country and expand its product portfolio. Maruti and Suzuki already have their plan underway for investing Rs 9000 crores for expansion of their current manufacturing facility and infrastructure.